Comments on: The iPhone price drop

By: Ben

Ben — Wed, 12 Sep 2007 23:14:00 +0000

OH YEAH! I remember that show!

By: Eric

Eric — Wed, 12 Sep 2007 22:33:11 +0000

You mean you didn’t know about this $40K flute?

By: Ben

Ben — Wed, 12 Sep 2007 17:23:06 +0000

whoa… picard has a flute!?

By: Eric

Eric — Tue, 11 Sep 2007 02:20:25 +0000

Sounds interesting. I don’t think those particular ways would have been enough, though; there’s not enough perceived monetary value in the transaction, and the rewards are too obscure to give social exclusivity. I mean, to the people who follow Apple step by step, sure, it works, but I think iPhone people would want something that has a little more universality to it. Almost everyone knows that an iPhone was damn expensive; it’s like driving a Ferrari, or wearing diamonds. Not everyone would know that the little ringtone is only given to those of the first generation of buyers. That’s like owning Picard’s flute from Star Trek. Sure, in a small circle of a particular group of people, it’s great social status signaling, but outside of them, it’s too cryptic a signal.

By: Ben

Ben — Mon, 10 Sep 2007 23:08:22 +0000

I normally don’t like Seth Godin’s blog, but he presented a list of more interesting and probably better ways (vis-a-vis what you described here) that Apple could have handled this